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The Different Kinds of Display Stands for Exhibitions

Types of display stands

Having problems choosing the type of exhibition display stand you want to use in your next expo participation? When it comes to making a lasting impact at exhibitions, trade shows, and events, the right display units can be your most valuable allies. These versatile tools not only showcase your products and services but also convey your brand’s identity and message to a diverse audience. From fabric banners to illuminated displays and digital screens, there’s a wide array of options to choose from. In this comprehensive guide, we’ll explore the various types of event displays used for exhibitions and offer insights into selecting the perfect ones for your booth.

What are display stands used for?

Event display stands serve as powerful visual tools to attract attention and engage attendees. They play a crucial role in creating a visually appealing and informative booth that communicates your brand’s uniqueness. These stands are versatile and can be used to showcase products, share information, highlight features, and create an overall immersive experience for visitors.

How do you display a product in an exhibition?

Displaying a product effectively in an exhibition requires careful consideration of both the product’s characteristics and the preferences of your target audience. One of the key factors that you should consider for your exhibition displays is visibility. Your product needs to be seen from a distance to draw attendees in. This is where exhibition display stands come into play. Depending on the product’s size, shape, and features, you can choose from a variety of stands to ensure optimal visibility and engagement.

Product displays stands

Types of Marketing Display Stands

Fabric Banner Stands

Fabric banner stands are a popular choice for exhibitions due to their portability and versatility. These stands feature high-quality fabric graphics stretched over a lightweight frame. They are easy to assemble, making them ideal for quick setup and dismantling. Fabric banner stands come in various shapes and sizes, allowing you to create a customised display that captures attention and conveys your brand’s message effectively.

Pull-up Banners

Pull-up banners, also known as retractable banners, are a staple in the world of exhibition displays. They consist of a banner that can be pulled up from a base and held in place with a support pole. Pull-up banners are incredibly convenient for on-the-go events, offering a compact and lightweight solution for showcasing your branding and key information. They come in different sizes and styles, making them adaptable to various booth configurations.

Flag Banners

Flag banners, also called feather banners or teardrop banners, are an excellent way to add movement and flair to your exhibition booth. These banners feature a unique shape that mimics a flag, which flutters in the breeze, instantly grabbing attention. Flag banners can be single-sided or double-sided, allowing you to display your message from multiple angles. They are a popular choice for outdoor events and can be customised to match your brand’s colours and logo.

Media Walls

Media walls, also known as step and repeat backdrops, are large display walls often covered with logos, branding, or event-related graphics. They are great trade show displays and are commonly used for photo opportunities, press conferences, and interviews. Media walls provide a professional backdrop for your interactions with attendees and can help reinforce your brand’s presence in event photos and videos.

Product showcae in an expo booth


Counters are functional and aesthetic additions to your exhibition booth as trade show displays. They serve as both display platforms and engagement points where you can interact with visitors. Counters can be used to showcase products, provide literature, or even as a point of sale. They come in various styles, such as modular counters, pop-up counters, and tension fabric counters, allowing you to choose the one that best suits your booth’s theme and purpose.

Brochure Stands

Brochure holders are great trade show displays and a must-have accessory for any exhibition booth. They provide a tidy and organised way to present your marketing materials, brochures, flyers, and business cards. Brochure holders come in different sizes and styles, from tabletop versions to freestanding displays, ensuring your promotional materials are easily accessible to attendees.

Digital Display

Incorporating digital displays into your exhibition booth can elevate your engagement to a whole new level. From touchscreens showcasing interactive content to large LED screens playing dynamic videos, digital displays capture attention and allow for dynamic storytelling. These displays can be used to demonstrate products, share testimonials, display real-time social media feeds, and much more in small or large trade shows.

Light Box Display

Light box displays are a captivating variation of event displays that seamlessly combine aesthetics with functionality. These stands feature vibrant graphics that are illuminated from within, creating an eye-catching visual effect that draws visitors in. With their even lighting and vibrant colours, light box displays ensure your message stands out in any exhibition environment. Whether used as standalone units or integrated into larger booth designs, light box displays provide a dynamic way to showcase your brand, products, or key information while adding a touch of modern sophistication to your trade shows.

How to Choose the Right Display Stands for Your Exhibition Booth

Choosing the right display module for your custom exhibition stand requires a thoughtful approach. Consider the following factors:

  • Goals: Define your goals for the exhibition. Are you launching a new product, building brand awareness, or generating leads? Different stands cater to different objectives.
  • Budget: Set a budget for your custom exhibition stands. There’s a wide range of options available at various price points.
  • Booth Space: Consider the size and layout of your booth. Choose exhibition display stands that fit seamlessly within your space without overwhelming it.
  • Audience: Understand your target audience’s preferences and behaviors. This will help you select displays that resonate with them.
  • Branding: Ensure your chosen display stands align with your brand’s colours, logo, and overall aesthetics.
  • Portability: If you frequently participate in events, opt for event signages and stands that are easy to transport and assemble.
  • Product: Keep your product’s size, shape, and features in mind. Choose stands that effectively showcase its uniqueness.
  • Interactivity: Depending on your goals, consider incorporating interactive elements to engage attendees.
  • Visibility: Prioritize visibility. Your exhibition stands should grab attention from various angles and distances.
  • Durability: Invest in quality display stands that can withstand wear and tear from multiple events.

Exhibition display stands are invaluable tools that can make or break your booth’s impact. From fabric banners to digital displays, each type of stand offers unique advantages. By carefully considering your goals, budget, space, and audience, you can choose the perfect display stands to create a captivating and memorable exhibition experience.




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