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Display Counters for Retail Stores: Attract Customers and Boost Sales 

Display Counters for Retail Stores Attract Customers and Boost Sales blog post featured image by Exhibitcentral.com.au

Display retail counters are the workhorses of retail stores, playing a crucial role in showcasing products, facilitating sales, and enhancing the overall customer experience.  Also known as retail counter displays, store counter displays, or shop display counters, these versatile fixtures come in a variety of styles and functionalities to suit the needs of any retail environment. 

This comprehensive guide dives deep into the world of display counters for retail stores, exploring their features, benefits, and various applications.  Whether you’re a seasoned retailer or just starting out, understanding the power of display counters can significantly impact your bottom line. 

What are Point of Sale (POS) Retail Store Counters? 

A point of sale (POS) shop counter, often referred to as counter displays or counter display stands, are multi-functional fixtures strategically placed near checkout areas or throughout the store to showcase products and encourage impulse purchases.  These point of sale counters typically consist of a flat surface for displaying merchandise and may include additional features such as shelves, drawers, or lockable compartments for storage. 

POS shop counters come in a wide range of materials, including wood, laminate, metal, acrylic, and glass.  Their size and design can vary greatly, from sleek, minimalist counters to elaborate, multi-tiered displays. 

Features of Point of Sale Retail Shop Counters image by Exhibitcentral.com.au

Features of Point of Sale Retail Shop Counters 

Display counters offer a multitude of features to enhance product presentation, security, and functionality. Here’s a closer look at some key features: 

  1. Tempered Glass: Glass display counters provide a clear view of merchandise, creating a visually appealing presentation while keeping products safe from dust and tampering. 
  1. Adjustable Shelving: Some counters feature adjustable shelves that allow for flexible product arrangement, accommodating items of different sizes. 
  1. Lighting: Integrated lighting systems effectively highlight products, which can draw attention to specific items and creating a more inviting display. 
  1. Storage Compartments: Drawers, cabinets, or lockable compartments provide secure storage for reserve inventory or valuables. 
  1. Branding Options: Many display retail counters can be customised with logos, graphics, or specific colours to align with your brand identity. 
  1. Portability: Portable counter displays offer maximum flexibility, allowing you to easily rearrange the layout of your retail shop or use them at trade shows and promotional events. 
  1. Corner Units: Corner units maximise space utilisation, creating valuable display areas in underutilised corners of your store. 

Where Point of Sale Retail Counters Can Be Used 

The versatility of display counters allows them to be used in various areas of your retail store: 

  • Checkout Areas: Strategically placed point of sale counters near the checkout can entice customers to make impulse purchases while waiting in line. These are prime locations for high-margin items, seasonal products, or last-minute gift ideas. 
  • High-Traffic Areas: Place point of sale counters in areas with high customer foot traffic to showcase new products, featured items, or promotional offers. This strategy capitalises on browsing behaviour, increasing the likelihood of product discovery. 
  • Shop-in-Shop Displays: Create dedicated display areas for specific brands or product categories using customised point of sale counters. 
  • Promotional Events: Portable counter displays are perfect for trade shows, pop-up shops, or in-store demonstrations. 

Benefits of Point of Sale Shop Counters 

Investing in display counters for your retail space unlocks a multitude of benefits. Strategically placed and attractive counters counters can significantly boost impulse purchases by showcasing products in a visually appealing and readily accessible way.  

Well-organised and captivating displays elevate the perceived value of your merchandise, leading to happier customers. Lockable display counters also provide an added layer of security for valuable items, minimising shrinkage and loss.  

Additionally, they maximise vertical space utilisation, allowing you to showcase more products without cluttering your floor plan. Finally, customised displays with your logo and branding elements reinforce brand recognition and create a cohesive shopping experience for your customers. 

Additional Considerations When Choosing Display Counters 

Here are some additional factors to consider when selecting display counters for your retail store: 

  • Material and Durability: Choose counters made from high-quality, durable materials that can withstand daily wear and tear. 
  • Size and Weight: Consider the available floor space and weight capacity when choosing counter size. 
  • Ease of Assembly: If portability is a priority, look for counters that are easy to assemble and disassemble. 
  • Complementary Aesthetic: Ensure the style and design of the display counters complement the overall aesthetic of your retail store. 
  • Budget: Display counters come in a wide range of price points. Determine your budget and prioritise features that best suit your needs. 

Creative Display Techniques Using Counters 

Display counters are more than just functional fixtures; they can be powerful tools for creating engaging and impactful product presentations. Here are some creative techniques to elevate your product displays using counters: 

  • Themed Displays: Create thematic displays around holidays, seasons, or special occasions. For example, use festive colours and props during the holidays to create a gift-giving atmosphere. 
  • Interactive Displays: Incorporate interactive elements into your displays, like product testers, sample stations, or touchscreens. This allows customers to engage directly with the products, fostering a deeper connection. 
  • Colour Psychology: Utilise colour psychology to influence customer behaviour. Consider using bright, eye-catching colours for impulse buys and warmer, inviting tones for luxury items. 
  • Storytelling Through Display: Arrange products in a way that tells a story. For example, showcase complementary items together, creating cohesive looks and encouraging customers to purchase additional pieces. 
  • Height Variation: Don’t be afraid to play with product placement. Use a mix of risers, stands, and shelves to create a dynamic display with varying heights. This adds visual interest and makes products stand out. 
  • Lighting Effects: Utilise the power of lighting to create dramatic effects. Spotlight key products or use softer lighting for a more intimate ambiance depending on the desired mood. 
  • Texture and Contrast: Combine products with different textures and materials to create visual intrigue. For example, pair smooth, sleek items with rustic or textured elements for a layered and visually appealing display. 
  • Signage and Labelling: Clear and concise signage is crucial. Use well-designed labels with product information, pricing, and promotional offers to guide customers and encourage sales. 
Choosing the Right Display Counter Partner image by Exhibitcentral.com.au

Choosing the Right Display Counter Partner 

When choosing a display counter supplier, prioritise a company with a diverse range of options to suit your store’s aesthetic, from modern and sleek to classically functional. Don’t stop there! Look for features beyond just style.  

Investigate customisation options like branding, specific colour choices, or pre-designed shelving configurations to perfectly match your needs. Excellent customer service is also key. Look for a company that can assist you throughout the entire process, from product selection and installation to after-sales support.  

Finally, prioritise durability by choosing counters made with high-quality materials and backed by a solid warranty to ensure your investment lasts. 


Retail shop counters are an invaluable asset, fostering increased sales, improved product presentation, and enhanced brand awareness. By understanding their features, benefits, and creative display techniques, you can leverage these versatile fixtures to create a dynamic and engaging shopping experience for your customers. 

Remember, choosing the right display counters and partnering with a reliable supplier are crucial steps in maximising the impact of these essential retail tools. So, invest in high-quality counters, unleash your creativity, and watch your sales soar! 




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