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Author name: Stan Kruss

With nearly 25 years of industry experience, Stan Kruss, the Founder of Exhibit Central, has worked across sides of the events industry, including show organiser, convention bureau and event experience creator. His extensive career spans over 3,000 events in 40-plus countries, specialising in crafting compelling brand experiences at events and expos for renowned clients like Samsung, Dior, Panasonic, Mercedes Benz, Sanofi, Laminex, Kenworth, and Tesla.

Expo Marketing A Comprehensive Guide to Maximise Your ROI blog post featured image by Exhibitcentral.com.au

Expo Marketing: A Comprehensive Guide to Maximise Your ROI 

Expo marketing, also known as trade show marketing or exhibition marketing, is a powerful strategy for businesses to connect with their target audience in a dynamic environment.  Expos offer a unique opportunity to showcase your products and services, generate valuable leads, and build brand awareness.    However, simply participating in an expo isn’t enough. To truly …

Expo Marketing: A Comprehensive Guide to Maximise Your ROI  Read More »

A Step-by-Step Guide to Exhibition Space Design Plans blog featured image by Exhibit Central

Design Your Dream Exhibition: A Step-by-Step Guide to Exhibition Space Design Plans 

Imagine your ideal exhibition experience. Visitors flock to your space, eyes wide with curiosity. They’re not just passively browsing; they’re actively engaged, interacting with your displays, and buzzing with excitement.  This isn’t a pipe dream – it’s the power of a well-designed exhibition space.    Whether you’re unveiling a groundbreaking invention, a mesmerising art installation, or …

Design Your Dream Exhibition: A Step-by-Step Guide to Exhibition Space Design Plans  Read More »

Captivate With Trade Show Banner Design Ideas That Pop blog post featured image by Exhibit Central

Captivate With Trade Show Banner Design Ideas That Pop 

Trade shows are a dynamic arena for businesses to showcase their products, services, and brand identity. But in a sea of competing booths, how do you make yours stand out? The answer lies in a powerful first impression, and a well-designed trade show banner is your secret weapon.  Let us go to the world of …

Captivate With Trade Show Banner Design Ideas That Pop  Read More »

The Silent Salesperson The Power of Display Walls for Trade Shows blog post featured image by Exhibit Central

The Silent Salesperson: The Power of Display Walls for Trade Shows 

Trade shows are a dynamic platform to connect with potential customers, showcase your brand, and generate leads. In this competitive environment, your booth needs to stand out from the sea of exhibitors. Here’s where display walls for trade shows come into play. They act as the visual centrepiece, grabbing attention and communicating your brand message …

The Silent Salesperson: The Power of Display Walls for Trade Shows  Read More »

Showroom Display Ideas Captivate Your Audience and Boost Sales blog post featured image by Exhibit Central

Showroom Display Ideas: Captivate Your Audience and Boost Sales 

Your showroom is a vital space to showcase your products, connect with potential customers, and leave a lasting impression. But with so much competition, how do you make your showroom truly stand out? The answer lies in strategic and creative display ideas for showrooms.  Effective showroom displays do more than just showcase products. They tell …

Showroom Display Ideas: Captivate Your Audience and Boost Sales  Read More »

DIY Trade Show Booth Ideas - Stand Out on a Budget blog post featured image by Exhibit Central

DIY Trade Show Booth Ideas: Stand Out on a Budget 

Trade shows can be a powerful tool for businesses of all sizes. They offer a unique opportunity to connect with potential customers, showcase your products or services, and generate leads.   But let’s face it, trade show booths can be expensive. Between booth space rental, fees, and professional design services, the costs can quickly add up.  …

DIY Trade Show Booth Ideas: Stand Out on a Budget  Read More »

Pop Up Display Stands The Easy and Effective Way to Make a Big Impact blog article featured image by Exhibitcentral.com.au

Pop Up Display Stands: The Easy and Effective Way to Make a Big Impact 

Pop up display stands are a popular choice for businesses and organisations looking to make a big impact at trade shows, exhibitions, and other events. These portable and versatile displays offer a number of advantages over traditional banner displays, making them a valuable tool for any business looking to increase brand awareness and generate leads.  …

Pop Up Display Stands: The Easy and Effective Way to Make a Big Impact  Read More »

Unlocking Creativity Innovative Retail Store Window Display Ideas to Inspire Your Next Showcase blog article featured image by Exhibitcentral.com.au

Unlocking Creativity: Innovative Retail Store Window Display Ideas to Inspire Your Next Showcase 

Looking to revitalise your storefront? Seeking fresh inspiration for your retail store window displays? Ready to captivate your audience and drive foot traffic like never before? You can do a lot with our retail store window display ideas.  What is a store window display called?  A retail store window display is more than just a …

Unlocking Creativity: Innovative Retail Store Window Display Ideas to Inspire Your Next Showcase  Read More »

Best Portable Display Stands for Exhibitions, Trade Shows & Events! blog article featured image - Exhibitcentral.com.au

Best Portable Display Stands for Exhibitions, Trade Shows & Events! 

In the bustling world of exhibitions, trade shows, and events, the need for eye-catching displays is paramount. Whether you’re showcasing products, services, or ideas, the right presentation can make all the difference. That’s where portable display stands for exhibitions come into play. These versatile solutions offer flexibility, ease of use, and impactful visuals, making them …

Best Portable Display Stands for Exhibitions, Trade Shows & Events!  Read More »

alternative to shell scheme

The Best Alternatives to Shell Schemes for Exhibitions

When it comes to participating in exhibitions and trade shows, selecting the right booth design is crucial for making a lasting impression on potential clients and partners. While shell schemes have been a popular choice for many exhibitors, they may not always be the most effective option. Many exhibitors got for custom exhibition stands. But …

The Best Alternatives to Shell Schemes for Exhibitions Read More »

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20% off on all 6x2 and 6x3m packages

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