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Author name: Menli Sardjaeva

Menli is Exhibit Central's Marketing Manager. She specialises in crafting comprehensive marketing strategies and executing impactful campaigns, including product and sales promotions. Her expertise extends to brand management, ensuring consistent market image representation, and conducting market research and analysis, providing invaluable insights to maximise market impact and inform strategic decisions.

Boost Impulse Buys with an Engaging Retail Promotional Signage

Boost Impulse Buys with Engaging Retail Promotional Signage

Impulse buying, those delightful unplanned purchases that surprise us, holds significant sway in the retail industry. Think about the last time you walked into a store and left with an item you hadn’t planned to buy. Chances are, an enticing offer or a visually appealing product caught your eye. Retailers who can tap into these …

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The Versatility of a Printed Table Cloth for Any Event article featured image by Exhibitcentral.com.au

The Versatility of a Printed Table Cloth for Any Event 

Tablecloths have long been a staple of decor, offering a simple yet effective way to transform ordinary tables into eye-catching displays. Printed tablecloths, in particular, have risen in popularity due to their unparalleled versatility and adaptability to various professional and social settings. Whether a corporate gathering, a festive holiday party, or a bustling trade show, …

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Smart Marketing Strategic Use of a Pop Up Light box Display blog article featured image by Exhibitcentral.com.au

Smart Marketing: Strategic Use of a Pop Up Light box Display

Nowadays, people have high expectations when they attend events, press conferences, retail stores, or pop up shops. The technology and marketing strategies used by many companies have raised the bar for what consumers consider a great experience. That said, stepping up your game when participating in these settings is crucial. Your products and overall presentation …

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How Can Retail Displays Influence Consumer Behaviour blog article featured image by Exhibitcentral.com.au

How Can Retail Displays Influence Consumer Behaviour? 

Upon entering a store, the retail display often serves as a visual magnet, instantly capturing attention. Whether it’s a small boutique or a sprawling department store, the design and aesthetics of these displays play an important role. A strategic blend of colours, lighting, and layout can transform ordinary products into irresistible temptations, encouraging customers to …

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Claim Victory: Strengthen Your Marketing Game with our EOFY Sale Deals! blog article featured image by Exhibicentral.com.au

Claim Victory: Strengthen Your Marketing Game with our EOFY Sale Deals! 

Halftime is here, and the pressure is on. Did 2024 start strong, but now your marketing feels like it’s fading into the background? It’s time to step up your A-game and reclaim the spotlight!   Introducing the “Shine Bright, Save Right” End-of-Financial-Year Sale  At Exhibit Central, we know the second half is where winners emerge. That’s …

Claim Victory: Strengthen Your Marketing Game with our EOFY Sale Deals!  Read More »

Unveiling the Timeless Appeal of Custom Printed Tablecloth Covers blog article featured image by Exhibitcentral.com.au

Unveiling the Timeless Appeal of Custom Printed Tablecloth Covers 

In today’s digital world, where information seems to exist solely on screens, you might wonder: are custom printed tablecloths still relevant for exhibitions and events? The answer is yes! While digital tools play a role in modern marketing, physical experiences remain equally important, and custom printed tablecloths are a powerful tool to elevate your presence.  …

Unveiling the Timeless Appeal of Custom Printed Tablecloth Covers  Read More »

Retail Signage The Silent Salesperson Boosting Your Business blog post featured image by Exhibitcentral.com.au

Retail Signage: The Silent Salesperson Boosting Your Business 

Retail signage is the unsung hero of the retail world. It’s the silent salesperson that greets customers, informs them about your products, and ultimately influences their purchasing decisions.  Effective retail signage goes beyond simply displaying your store name. It’s a strategic communication tool that can significantly boost sales, enhance brand awareness, and create a positive …

Retail Signage: The Silent Salesperson Boosting Your Business  Read More »

Display Counters for Retail Stores Attract Customers and Boost Sales blog post featured image by Exhibitcentral.com.au

Display Counters for Retail Stores: Attract Customers and Boost Sales 

Display retail counters are the workhorses of retail stores, playing a crucial role in showcasing products, facilitating sales, and enhancing the overall customer experience.  Also known as retail counter displays, store counter displays, or shop display counters, these versatile fixtures come in a variety of styles and functionalities to suit the needs of any retail …

Display Counters for Retail Stores: Attract Customers and Boost Sales  Read More »

5 Steps to Creating an Effective Trade Show Marketing Strategies blog article featured image by Exhibitcentral.com.au

5 Steps to Creating an Effective Trade Show Marketing Strategies 

Trade shows present a unique opportunity to connect with potential and existing customers, showcase your brand, and generate leads. But how do you ensure your trade show participation translates to trade show success? This guide outlines the key steps involved in creating a winning trade show marketing strategy.  The Role of Trade Shows in Business …

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How to choose an exhibition

Choosing the Right Exhibitions: Understanding Your Target Audience

Exhibiting at trade shows and exhibitions can be an effective way to showcase your products or services, generate leads, and build brand awareness. However, with countless options available, choosing the right exhibition can be a daunting task. To make an informed decision, it is crucial to understand your target audience, consider budget constraints, and conduct …

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