The SPLASH! Trade Expo is the leading pool and spa industry event in the Southern Hemisphere, bringing together suppliers, manufacturers and professionals in a highly focused trade environment. It is where the industry gathers to discover new products, explore innovations and build valuable business connections.

As the sector continues to evolve with new technologies, sustainability demands and customer expectations, SPLASH! provides a platform for businesses to stay ahead. The event is designed to deliver practical value, combining product discovery with networking and insights that help attendees strengthen their operations and plan for future growth. For exhibitors, it offers a direct opportunity to engage with professionals who are actively investing in solutions that improve performance and competitiveness.

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• The SPLASH! Trade Expo attracts a highly targeted audience of pool and spa professionals, creating strong opportunities for meaningful engagement and direct sales.
• The event is widely recognised as a key industry gathering, ensuring consistent attendance from decision-makers and influencers across the sector.
• Attendees are focused on innovation and efficiency, making them highly receptive to products that reduce maintenance, improve performance and enhance customer experience.
• The exhibition format allows for hands-on demonstrations, giving exhibitors the chance to showcase their products in action and build trust with potential buyers.
• Networking is a central component of the event, with opportunities such as the All-Industry Networking Drinks enabling exhibitors to connect with attendees in a more relaxed setting.
• Face-to-face interaction supports detailed discussions around product features, applications and long-term value, helping to build stronger relationships.
• The SPLASH! Trade Expo supports both immediate transactions and long-term partnerships, which are essential in a relationship-driven industry.
• Participation strengthens brand visibility and positions your business within a respected and influential industry event.

Who Attends the SPLASH! Trade Expo?

• Pool and spa builders, installers and contractors who are responsible for project delivery and product selection. These attendees are often key decision-makers and are highly engaged in the sourcing process.
• Retailers and distributors looking to expand their product range and meet evolving customer demand with new and innovative offerings.
• Service technicians and maintenance professionals seeking tools, equipment and solutions that improve efficiency and service quality.
• Business owners and operators managing pool and spa companies, focused on growth, profitability and customer satisfaction.
• Manufacturers and suppliers exploring partnerships and opportunities to expand their presence in the market.
• Professionals involved in outdoor living, landscaping and leisure environments who are interested in integrated solutions that enhance overall project outcomes.

• Pool and spa equipment manufacturers
• Water treatment and filtration solution providers
• Heating, lighting and automation system suppliers
• Outdoor living and leisure product companies
• Maintenance tools and service solution providers
• Retail and merchandising solution companies
• Construction and installation service providers

Tips for Exhibitors

• Attendees of the SPLASH! Trade Expo want to understand how your product enhances customer satisfaction in real-world applications, so showcase product performance. Seeing solutions in action is one of the most effective ways to engage this audience.
• Be prepared for detailed, technical conversations. Visitors will often ask specific questions about durability, installation and long-term performance.
• Highlight innovation and differentiation. The event attracts professionals who are looking for solutions that give them a competitive edge.
• Ensure your team is knowledgeable and approachable. Strong product knowledge builds credibility and trust quickly.
• Keep communication clear and relevant. Practical audiences respond best to straightforward and honest messaging.
• Events such as the opening night drinks provide valuable opportunities and build relationships beyond the exhibition floor.
• Capture leads effectively and plan for follow-up. Many SPLASH! Trade Expo attendees will continue evaluating options after the event, making follow-up essential.
• Design your stand with open layouts and accessible displays to make it easier for visitors to engage with your products.
• If you have multiple shows in a year, pick reliable displays that move with you. From lightboxes to non-illuminated frames, and from foldable and fabric tube types to modular displays for your event needs.

As much as Exhibit Central loves trade shows, we are not the event organisers of the SPLASH! Trade Expo. Let the organisers know you’re interested in participating.

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