Boats and boat shows play a vital role in Australia’s maritime culture, economy, and community life. With the country’s extensive coastline, opportunities for recreation, economic growth and technological advancement are abundant and essential.

The Sanctuary Cove International Boat Show is the country’s premier marine and luxury lifestyle event, showcasing over 700 boats and 2,500 marine products and attracting the elite of the boating community. Exhibiting at this event ensures your brand is seen where the marine business thrives, offering exceptional networking with international names, exposure to the latest innovations and a chance to showcase your commitment to Australia’s boating industry.

Event Website | Exhibitor Information

• Join over 300 exhibitors at Australia’s largest boat show, drawing in over 43,000 enthusiastic visitors.
• Choose to exhibit in the event area that suits your needs best:
  • Marina: Ideal for premium and luxury brands showcasing boats and vessels
  • The Pavilions: A secure indoor space also for premium brands
  • Sanctuary Cove Streets Precinct: An open area for exhibitors with various stand structures
  • Sports, Leisure & Fishing Precincts: An open area for customisable watercraft
• According to the Boating Industry Association, there are over 2.5 million licensed boat operators in Australia, with Queensland having the highest number.
• More than 80% of the population resides in coastal areas, reflecting Australians’ strong affinity for water activities.
• Take advantage of the dedicated digital and content marketing, promoting direct-to-attendee communications and sales.
• Get exclusive access to exhibitor-only networking areas and events like:
  • The International Business Lounge
  • The Industry Lounge
  • The Exhibitor Networking Function

Consider exhibiting at the Sanctuary Cove International Boat Show if your company offers any of the following:

• Boats and yachts like powerboats, superyachts, fishing boats and sail boats
• Outboard and inboard engines for boats of all sizes
• Safety equipment such as life jackets, rafts and fire extinguishers
• Marine electronics for navigation and communications
• Docking and anchoring gear
• Sporting gear like jet skis, waterboards and paddleboards

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested in participating.

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Luxury meets adventure at the Sanctuary Cove International Boat Show, a glamorous boating lifestyle event set against the backdrop of Australia’s stunning Gold Coast.

This premier event is a celebration of all things nautical and indulgent. From sleek superyachts to elegant sailboats and innovative marine technology, the show boasts an impressive display of the finest vessels and accessories from around the globe.

Whether you’re a seasoned sailor, a passionate boating enthusiast or simply looking for a taste of the high life, this expo promises an unforgettable journey into the world of luxury boating.

What’s in Store?

• 47,000+ expected visitors
• Over 300 exhibitors from across the globe
• 740+ boats and 2,500 marine products to be showcased
• Family-friendly fishing competitions

For Whom Is This Event?

• Boat enthusiasts
• Potential boat buyers
• Boat owners
• Families and vacationers
• Maritime professionals
• Outdoor and lifestyle content creators
• Boat community and social groups

• Audience Turnout: With a massive crowd of over 47,000 expected visitors, the return on investment is potentially significant.
• Various Display Options: The venue offers various spaces for exhibitors to choose from, ranging from open spaces to premium multihalls. The Pavilion is perfect for secure booth-style displays while the Marina is ideal to showcase superyachts and other vessels.
• Build Brand Awareness: Promote your business to committed buyers and boating fans. Exhibitors have an unparalleled opportunity to showcase their products, generate leads, and foster meaningful connections.

• Boat manufacturers
• Marine equipment suppliers
• Marina and boatyard owners
• Boat dealers and brokers
• Marine insurance providers
• Boating clubs
• Waterfront real estate developers