PSA26 brings together pharmacists from across Australia in a collaborative environment focused on connection, growth and shared professional purpose. It is a central meeting point for the pharmacy sector, where clinical knowledge, innovation and community come together to support the evolving role of pharmacists in modern healthcare.

Across three immersive days, the event creates a dynamic space for learning, networking and discovery. With an expanded scientific programme, hands-on workshops and a strong focus on practical outcomes, PSA26 offers exhibitors the opportunity to engage directly with professionals who are actively looking to enhance patient care, improve workflows and stay ahead of industry developments.

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• PSA26 attracts a highly targeted audience of pharmacists and healthcare professionals who are actively seeking new products, services and solutions to improve both clinical outcomes and operational efficiency. This creates strong opportunities for meaningful engagement and high-quality lead generation.
• With over 40 curated sessions and an expanded scientific programme, the event ensures that attendees remain engaged throughout all three days, increasing consistent traffic flow between educational sessions and the exhibition floor.
• The event provides a trusted clinical environment where exhibitors can present their offerings alongside leading industry experts and evidence-based discussions, reinforcing credibility and positioning within the healthcare sector.
• Attendees are focused on advancing their practice and staying current with emerging therapies and innovations, making them highly receptive to solutions that deliver measurable benefits.
• The trade exhibition offers direct access to decision-makers, including pharmacy owners and managers, enabling detailed conversations around product adoption and integration into practice.
• The inclusion of social and networking events extends engagement beyond the exhibition floor, allowing exhibitors to build stronger relationships in more relaxed and informal settings.
• PSA26 also supports long-term engagement by connecting exhibitors with professionals who influence purchasing decisions and recommendations within their workplaces.
• Being part of a respected national event strengthens brand visibility and positions exhibitors as trusted contributors to the future of pharmacy practice.

Who Attends PSA26?

• Pharmacists from a wide range of practice settings, including community, hospital and specialised roles, form the core audience. These professionals are focused on improving patient outcomes and are often directly involved in recommending or selecting products and services.
• Clinical pharmacists and healthcare practitioners attend to stay updated on evidence-based practices, emerging therapies and advancements in pharmaceutical care. They are particularly interested in solutions that support safe and effective treatment delivery.
• Pharmacy owners and managers attend to explore products and services that can improve business performance, streamline operations and ensure compliance with industry standards.
• Early-career pharmacists and students attend to build their knowledge, gain exposure to new technologies and connect with industry professionals who can support their career development.
• Allied health professionals and healthcare collaborators attend to explore integrated care approaches and better understand how pharmacy solutions can support broader patient outcomes.
• Industry representatives and suppliers attend to engage with pharmacy professionals, gain insights into current challenges and identify opportunities for collaboration.

• Pharmaceutical companies and medication solution providers
• Pharmacy technology and dispensing software developers
• Clinical equipment and diagnostic solution providers
• Healthcare and patient support service organisations
• Education and professional training providers
• Medical consumables and supply companies
• Practice management and consulting service providers

Tips for Exhibitors

• Focus on demonstrating clinical relevance at PSA26. Pharmacists want to understand how your product or service contributes to better patient care, safety and treatment outcomes.
• Be prepared for detailed and informed discussions. Attendees will expect clear explanations supported by evidence, including data, studies and real-world applications.
• Ensure your team includes knowledgeable representatives who can confidently engage with both clinical and business-focused questions.
• Use clear and professional communication. Healthcare audiences value accuracy, clarity and credibility in all interactions.
• Highlight both clinical and operational benefits. Solutions that improve workflow efficiency, compliance and patient experience are particularly valuable.
• Provide supporting materials such as brochures, case studies and digital resources that attendees can review after the event.
• Take advantage of networking opportunities. Social events provide a valuable setting for building relationships and extending conversations beyond the exhibition floor.
• Capture leads effectively and plan follow-up strategies. Many PSA26 attendees will continue evaluating solutions after the event, making ongoing engagement essential.
• If you have multiple shows in a year, pick reliable displays that move with you. From lightboxes to non-illuminated frames, and from foldable and fabric tube types to modular displays for your event needs.

As much as Exhibit Central loves trade shows, we are not the event organisers of PSA. Let the organisers know you’re interested in participating.

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