The PBC Baby Expo is a national consumer event for expecting parents and young families. It runs multiple times a year across major Australian cities and delivers strong buying crowds. Exhibitors meet qualified parents, sell on-site and build long-term customer relationships with confidence.

With shows running across multiple Australian cities each year, PBC Baby Expo offers brands repeat exposure to similar audiences at different life stages. Parents often attend more than once, returning as their needs change from pregnancy to newborn to toddler. That consistency helps brands build familiarity, trust and strong word of mouth.

For exhibitors, this means predictable foot traffic, clear outcomes and a format that has proven it can drive serious revenue, not just leads.

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• In 2025, there were over 106,000 visitors across 13 PBC shows, giving brands repeated access to large, consistent audiences throughout the year.
• 74% of visitors are pregnant or caring for a baby or young child, meaning conversations happen with people actively researching and buying right now.
• 22% of visitors spent over $1,500 at the show, showing a strong willingness to invest in quality products, not just browse.
• The show generated $71M in sales for the nursery industry, positioning PBC as a proven revenue driver rather than a brand awareness play.
• Exhibitors report sales higher than pre-pandemic levels, with many achieving their best on-site results at PBC events.
• The expo runs across multiple cities, allowing brands to refine their stand, offers and messaging, then repeat what works in each market.
• Visitors expect to buy at the show, making it easier to justify stock, staff and show-only pricing strategies.
• The trusted PBC brand attracts parents who value safety, education and product credibility, reducing the need to hard-sell.

Who Attends PBC Baby Expo?

• Expectant parents researching products before key purchase milestones.
• Parents of babies and toddlers actively shopping for gear, feeding and sleep solutions.
• Caregivers and family members buying gifts or essentials for new parents.
• Health-conscious parents seeking advice, education and support services.

• Pram, stroller and car seat brands
• Nursery furniture and baby gear makers
• Feeding and sleep product companies
• Babywear and carrier brands
• Health and parenting service providers
• Photography and keepsake services for families
• Educational programs and support service providers

Tips for Exhibitors

• Show the product in action. Parents want to touch, test and compare. Demos outperform static displays, especially for prams, carriers, cots and feeding products.
• Make pricing clear and expo-specific. Visitors expect show-only offers. Clear bundles, discounts or bonuses help convert hesitation into sales.
• Prepare staff for long conversations. Parents ask detailed questions about safety, age suitability, warranties and real-life use. Staff should know the answers fast.
• Collect details for follow-up. Even when buyers do not purchase on the day, many convert later. Simple signups tied to a giveaway or discount work well.
• Design for prams and crowds. Wide entry points, clear signage and uncluttered layouts matter when visitors are pushing prams or carrying children.
• If you have multiple shows in a year, pick reliable displays that move with you. From lightboxes to non-illuminated frames, and from foldable and fabric tube types to modular displays for your event needs.

As much as Exhibit Central loves trade shows, we are not the event organisers. Let the organisers know you’re interested in participating.

PBC Baby Expo (Sydney) – 15 to 16 August, ICC Sydney
A large-scale PBC event connecting baby brands with metro and regional NSW families.

PBC Baby Expo (Perth) – 12 to 13 September, PCEC
A focused show attracting expectant parents and young families across Western Australia.

PBC Baby Expo (Adelaide) – 17 to 18 October, Adelaide Showground
A high-traffic expo engaging South Australian parents ready to buy baby and nursery products.