The Australian Sports Turf Management or the ASTMA Conference & Trade Exhibition is the largest event of its kind in the Southern Hemisphere, bringing together professionals responsible for maintaining and managing sports surfaces across Australia. It is a key industry gathering where education, innovation and practical solutions come together to support the future of turf management.

Held annually, the event delivers over three full days of learning alongside a large-scale trade exhibition. With a strong focus on agronomy, sustainability and operational efficiency, it provides a highly relevant platform for professionals seeking to improve performance, adopt new technologies and stay ahead of industry developments.

• Event Website
• Visitor Registration

• The ASTMA Conference & Exhibition attracts a highly targeted audience of turf management professionals who are directly responsible for maintaining sports grounds, golf courses and recreational facilities. This creates strong opportunities for qualified engagement and business development.
• With over 1,000 delegates expected, exhibitors benefit from consistent foot traffic and meaningful interactions with industry decision-makers and influencers.
• The 6000m² trade exhibition provides a dedicated space for showcasing machinery, equipment and services in a practical and accessible environment.
• Attendees are actively seeking solutions to improve turf quality, efficiency and sustainability, making conversations more focused and outcome-driven.
• The event combines education and exhibition, ensuring delegates remain engaged and move between sessions and the trade floor throughout the programme.
• Partnership with industry bodies such as the Australian Sports Turf Managers Association and Golf Management Australia strengthens the event’s credibility and reach.
• Exhibitors have the opportunity to position their products alongside the latest research, innovation and best practices in the sector.
• The event supports both immediate sales opportunities and long-term relationships with clubs, facilities and organisations.

Who Attends the ASTMA Conference & Exhibition?

• Superintendents and grounds managers responsible for maintaining high-performance sports surfaces, including golf courses, stadiums and recreational facilities. These attendees are focused on improving turf quality and operational efficiency.
• Greenkeeping staff and turf maintenance personnel who work directly with equipment, materials and systems on a daily basis. They are often involved in evaluating products and providing recommendations.
• Curators and facility managers overseeing the preparation and upkeep of playing surfaces for professional and community sport.
• Agronomy specialists and consultants providing advice on turf health, soil management and environmental practices.
• Industry professionals from clubs, councils and sporting organisations responsible for budgeting, procurement and long-term planning.
• Researchers and educators contributing to advancements in turf science, sustainability and environmental management.

• Turf machinery and equipment manufacturers
• Irrigation and water management solution providers
• Fertiliser, seed and turf care product suppliers
• Ground maintenance and landscaping equipment companies
• Environmental and sustainability solution providers
• Sports surface technology and monitoring system providers
• Consulting, training and agronomy service organisations

Tips for Exhibitors

• Focus on practical performance at the ASTMA Conference & Trade Exhibition. Turf professionals want to understand how your product improves surface quality, durability and maintenance efficiency.
• Prepare for technical and operational discussions. ASTMA members and other attendees will ask detailed questions about application, reliability and long-term results.
• Use demonstrations or visual examples where possible. Showing equipment or solutions in action helps communicate value effectively.
• Highlight sustainability benefits. Water efficiency, environmental impact and long-term resource management are key priorities in the industry.
• Ensure your team can engage across roles. Conversations may involve both hands-on operators and senior decision-makers with different perspectives.
• Provide clear and detailed product information. Specifications, usage guidelines and case studies help support decision-making after the event.
• Design your stand to accommodate equipment displays. Open layouts and accessible setups make it easier for visitors to explore products.
• If you have multiple shows in a year, pick reliable displays that move with you. From lightboxes to non-illuminated frames, and from foldable and fabric tube types to modular displays for your event needs.

As much as Exhibit Central loves trade shows, we are not the event organisers of the ASTMA Conference & Trade Exhibition. Let the organisers know you’re interested in participating.

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