Online Retailer is Australia’s largest e-commerce conference and expo, bringing together retail leaders, digital innovators and solution providers in one highly focused environment. It is where the e-commerce community gathers to explore growth strategies, discover new technologies and stay ahead in an increasingly competitive landscape.

Across two dynamic days, the event delivers a powerful mix of education, networking and exhibition engagement. With thousands of industry professionals under one roof, it creates a high-energy space where ideas are shared, challenges are solved, and real business opportunities are developed. For exhibitors, it offers direct access to a highly motivated audience actively seeking solutions to scale and optimise their operations.

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• Online Retailer attracts nearly 4,000 e-commerce professionals, including enterprise retailers, fast-growing brands and small-to-medium businesses. This creates strong opportunities to engage with a diverse yet highly relevant audience.
• With over 150 solution providers exhibiting, the event delivers a competitive but high-traffic environment where attendees are actively comparing platforms, services and technologies.
• The conference features more than 200 international and local speakers, ensuring continuous engagement and movement across the event, which increases visibility for exhibitors.
• Attendees are focused on solving real e-commerce challenges, making them highly receptive to solutions that improve performance, efficiency and customer experience.
• The event offers multiple pass types, including show floor and premium access, ensuring a steady flow of both general attendees and highly engaged delegates.
• Face-to-face interaction allows exhibitors to demonstrate platforms, explain services and address specific business challenges in real time.
• Networking opportunities extend beyond the exhibition floor, including industry events and awards, creating additional touchpoints for engagement.
• Participation positions your brand within Australia’s leading e-commerce event, strengthening credibility and visibility within the retail and digital sector.

Who Attends Online Retailer?

• Retailers from a wide range of sectors, including fashion, electronics, homewares and specialty goods, attend to explore solutions that support online growth and operational efficiency. These attendees are often decision-makers or key influencers within their organisations.
• E-commerce managers and digital specialists focused on improving website performance, conversion rates and customer experience. They are actively looking for tools and platforms that can deliver measurable results.
• Marketing professionals responsible for customer acquisition, retention and brand growth across digital channels. They are interested in solutions that support data-driven marketing and personalisation.
• Operations and logistics professionals seeking ways to streamline fulfilment, inventory management and delivery processes.
• Technology and IT leaders involved in implementing e-commerce platforms, integrations and digital infrastructure.
• Entrepreneurs and emerging brands looking to scale their businesses and compete more effectively in the online marketplace.

• E-commerce platform and website solution providers
• Digital marketing and performance marketing agencies
• Customer experience and personalisation technology providers
• Payment, fintech and checkout solution companies
• Logistics, fulfilment and supply chain service providers
• Data analytics and business intelligence platforms
• Marketplace and omnichannel retail solution providers

Tips for Exhibitors

• Focus on measurable outcomes at Online Retailer. E-commerce professionals want to understand how your solution improves conversion rates, reduces costs or increases revenue.
• Prepare for solution-based conversations. Attendees often arrive with specific challenges, so be ready to tailor your discussions to their needs.
• Use live demonstrations where possible. Showing how your platform or service works in real time helps build confidence and engagement.
• Highlight case studies and success stories. Real-world examples demonstrate credibility and effectiveness.
• Train your team to engage across different roles. Conversations may involve marketing, operations, technology and leadership perspectives.
• Keep messaging clear and results-driven. Avoid overly technical language unless necessary, and focus on business impact.
• Capture leads efficiently. Many attendees at Online Retailer will compare multiple providers, so follow-up is essential to convert interest into action.
• Design your stand for interaction. Open layouts, screens and demo areas encourage visitors to engage more deeply.
• If you have multiple shows in a year, pick reliable displays that move with you. From lightboxes to non-illuminated frames, and from foldable and fabric tube types to modular displays for your event needs.

As much as Exhibit Central loves trade shows, we are not the event organisers of Online Retailer. Let the organisers know you’re interested in participating.

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